Loadouts: the new unit of software for agents.
Equip any AI agent with complete, production-ready competence for a specific job.
Loadouts turn general-purpose AI agents into specialized business operators. Claude, ChatGPT, and Codex provide the intelligence. A Loadout equips them with the missing professional competence — systems, knowledge, workflows, policies, and memory.
“Give the Loadout your company and ICP. It discovers live market signals across LinkedIn, X, Instagram, Reddit, and YouTube, identifies the most commercially relevant conversations, resolves the people involved, and recommends a channel-native next action.”
Find relevant people, conversations, posts, communities, and emerging intent.
General-purpose agents are intelligent. Intelligence alone is not operational competence.
Claude, ChatGPT, and Codex can think. They cannot reliably perform a whole GTM function — because they lack the systems, knowledge, policies, and workflows the job requires.Hosts can think. They cannot reliably perform a whole GTM function — the systems, knowledge, policies, and workflows are missing until a Loadout is mounted.
- Reasoning and writing
- A familiar conversational interface
- General knowledge of the world
No connected systems. No domain policy. No workflow. No memory of your market.
- Channel tools, data, and identity
- Playbooks, ICP, brand, and judgment
- Safety, approvals, and governed execution
The agent can now run an entire business function — not just talk about it.
Not 35 tools. The competence to do the job.
A Loadout is a vertically integrated competence package: APIs, data, workflows, judgment, interface, billing, and reliability — installed into the agent the operator already uses.A Loadout is a vertically integrated competence package: APIs, data, workflows, judgment, interface, billing, reliability — mounted into the host you already run in.
MCP is only the connection standard. The moat is the package.
- An MCP marketplaceA vertically integrated competence package
- 35 disconnected toolsThe competence to do the job
- An agent storeA production-ready business operator
- A CRM replacementSocial GTM intelligence → enriched pipeline
GTM Loadout
GTM Loadout equips your AI agent to Discover, Create, Distribute, Engage, and Convert across LinkedIn, X, Instagram, Reddit, and YouTube.
The Loadout determines which tools to use, in what order, and with what safeguards. You give the job. It already has the competence.The Loadout picks tools, order, and safeguards. You give the job. Competence is already mounted.
The first job“Give the Loadout your company and ICP. It discovers live market signals across LinkedIn, X, Instagram, Reddit, and YouTube, identifies the most commercially relevant conversations, resolves the people involved, and recommends a channel-native next action.”
Company and ICP in. Live signals, resolved people, and a channel-native next action out.
Find relevant people, conversations, posts, communities, and emerging intent.
Turn market signals into posts, lead magnets, replies, and campaign concepts.
Adapt and publish natively across LinkedIn, X, Instagram, Reddit, and YouTube.
Monitor responses, continue conversations, and identify meaningful interest.
Enrich people, qualify opportunities, and pass the right records downstream.
Channels for signal and action. Identity for judgment.
Apex is the LinkedIn module and the first proven component. Person Enrich is the connective tissue that turns fragmented handles into one usable person.Apex is the LinkedIn module — first proven component. Person Enrich is the tissue that binds handles into one person record.
Research people and posts, publish, manage comments and DMs, run lead-magnet funnels, and read intent.
Research conversations, publish threads, monitor replies, and engage the accounts that matter.
Publish, watch engagement, and turn audience activity into identifiable opportunities.
Find the right communities, research pain, and participate with context — not spam.
Research video demand, shape scripts and Shorts, publish natively, and read comments as market signal.
Resolve handles, comments, and profiles into one person: who they are, ICP fit, intent, history, next action.
- Who they are, and where they work
- Whether they match the ICP
- Where else they are active
- Intent, history, and the next action
A competence package. Not a bag of APIs.
This is the moat: tools plus data plus workflows plus judgment plus interface plus billing plus reliability — sold as one thing.The moat: tools + data + workflows + judgment + interface + billing + reliability — sold as one mount.
LinkedIn, X, Instagram, Reddit, YouTube — coordinated, not siloed.
One record across platforms, not a pile of handles.
The agent already knows how this job is done.
It writes like you, about what you sell.
Who matters, who doesn’t, and why.
What happened on Reddit informs the LinkedIn follow-up.
Paced, capped, queued where needed, fully logged.
The same loop, every day, without reinventing the prompt.
What worked last week becomes judgment this week.
The operator talks in jobs, not API methods.
One identity, one credit layer, one bill.
Built on infrastructure that already runs LinkedIn at scale.
Apex is the first evidence the model works — LeadShark’s execution rails, already paced, capped, and logged. The GTM Loadout extends that competence across channels.Apex is proof-of-model — LeadShark rails, already paced, capped, logged. GTM Loadout extends that competence across channels.
2.6M+
2.5M+
2.3M+
1M+
20K+
Apex is not the platform. Apex is the first evidence.
LeadShark’s infrastructure, repackaged as a complete GTM capability for agents. Loadouts.ai is the competence and commercial layer above it.LeadShark rails, packaged as GTM competence. Loadouts.ai is the layer above — orchestration and the commercial surface.
- IntelligenceClaude · ChatGPT · Codex
Reasoning, writing, and a familiar conversational interface.
- CompetenceLoadouts.ai
Orchestration, judgment, interface, and the commercial layer.
- ProductGTM Loadout
Complete go-to-market capability for a specific job.
- RailsLeadShark · Apex · Person Enrich
Proven data, execution, and identity infrastructure.
Four steps. Then you give the job.
The agent gets competence. You keep the keys — writes are paced, capped, approval-queued where needed, and logged.You get competence. The operator keeps the keys — writes paced, capped, queued where needed, logged.
One competence package. Not a toolbox to assemble.
Connect LinkedIn, X, Instagram, Reddit, and YouTube. Person Enrich binds activity across them into one shared understanding of each person.
Claude, ChatGPT, or Codex. The Loadout is the competence. MCP is just how it attaches.
Say the whole loop. The Loadout picks the tools, the order, and the safeguards.
Install a complete business capability into your agent.
The GTM Loadout is the first one. Exceptionally good at turning public-market activity into enriched, actionable people.GTM Loadout is the first one. Public-market activity → enriched people.
Other experts will ship Loadouts too.
LeadShark creates and owns Loadouts. Other experts will ship Loadouts too.LeadShark creates and owns Loadouts. Other experts will ship Loadouts too.
Questions, answeredQuestions, resolved
Competence, not tools. The GTM Loadout, not a marketplace.Competence, not tools. GTM Loadout, not a marketplace.
What is a Loadout?What is a Loadout?
A Loadout is a competence package for a general-purpose AI agent: connected systems, domain knowledge, policies, workflows, interface, and billing — so the agent can perform an entire business function, not just talk about it. MCP is how it attaches. The product is the competence.A competence package: systems, knowledge, policies, workflows, interface, billing — so you can perform a whole business function. MCP is the attach standard. The product is the competence.
What is the GTM Loadout?What is the GTM Loadout?
The first Loadout. It equips Claude, ChatGPT, or Codex to Discover, Create, Distribute, Engage, and Convert across LinkedIn, X, Instagram, Reddit, and YouTube — with Person Enrich as the identity backbone. Apex is the LinkedIn competence module inside it.The first Loadout. Discover → Create → Distribute → Engage → Convert across LinkedIn, X, Instagram, Reddit, and YouTube. Person Enrich is identity. Apex is the LinkedIn competence module.
Is this an MCP marketplace?Is this an MCP marketplace?
No. MCP is only the connection standard. The moat is the vertically integrated package: APIs + data + workflows + judgment + interface + billing + reliability. You don’t receive 35 tools. You receive the competence to do the job.No. MCP is the attach standard. The moat is the package: APIs + data + workflows + judgment + interface + billing + reliability. You don’t get 35 tools. You get the competence to do the job.
Does this replace my CRM?Does this replace the CRM?
No. The GTM Loadout turns public-market activity and social attention into enriched, actionable people and opportunities. CRM sync and outbound email are destinations, not the job.No. It turns public-market activity into enriched, actionable people. CRM and outbound email are destinations, not the job.
How does Apex fit?How does Apex fit?
Apex is the LinkedIn competence module inside the GTM Loadout — 40 governed LinkedIn tools, live today. The GTM Loadout is the product. Apex is how LinkedIn runs.Apex is the LinkedIn competence module — 40 governed LinkedIn tools, live today. GTM Loadout is the product. Apex is how LinkedIn runs.
Which agents does it work with?Which hosts?
Claude, ChatGPT, and Codex first. Cursor also works. You stay in the conversation you already use.Claude, ChatGPT, and Codex first. Cursor also works.
Is it safe on social accounts?Is it safe on accounts?
Safety is part of the competence, not an add-on. Agent writes share LeadShark’s daily and weekly budgets, honor do-not-engage, and are paced and rate-limit-aware. Sensitive writes queue for approval. Everything is logged.Safety is competence, not an add-on. Writes share LeadShark budgets, honor do-not-engage, and stay paced. Sensitive writes queue. Everything is logged.
Equip your AI agent to turn conversations into pipeline.Mount GTM competence. Turn conversations into pipeline.
Everything your AI agent needs to operate go-to-market — Discover, Create, Distribute, Engage, Convert.