# Loadouts by LeadShark

> Loadouts: the new unit of software for agents.

Equip any AI agent with complete, production-ready competence for a specific job.

General-purpose agents are intelligent. Intelligence alone is not operational competence. Claude, ChatGPT, and Codex provide intelligence. A Loadout equips them with the missing professional competence — systems, knowledge, workflows, policies, and memory.

MCP is only the connection standard. The product is the vertically integrated package: APIs + data + workflows + judgment + interface + billing + reliability.

## Product: GTM Loadout

The first Loadout. It equips an AI agent to Discover, Create, Distribute, Engage, and Convert across LinkedIn, X, Instagram, Reddit, and YouTube.

Canonical first job:

> Give the Loadout your company and ICP. It discovers live market signals across LinkedIn, X, Instagram, Reddit, and YouTube, identifies the most commercially relevant conversations, resolves the people involved, and recommends a channel-native next action.

Operating loop: Discover → Create → Distribute → Engage → Convert.

Modules: LinkedIn (Apex — LinkedIn competence module), X, Instagram, Reddit, YouTube, Person Enrich (identity backbone).

Connect LinkedIn, X, Instagram, Reddit, and YouTube. Person Enrich binds activity across them into one shared understanding of each person.

Product boundary: turn public-market activity and social attention into enriched, actionable people and opportunities. Not a CRM replacement.

Apex is not a Loadout. Apex is the LinkedIn competence module and the first proof the model works. GTM Loadout is the first Loadout.

## Architecture

- Intelligence: Claude / ChatGPT / Codex (Cursor also works)
- Competence + commercial layer: Loadouts.ai
- Product: GTM Loadout
- Rails: LeadShark, Apex, Person Enrich
- Owner: LeadShark creates and owns Loadouts.

## Links

- Site: https://www.loadouts.ai
- Workflows inside the GTM Loadout: https://www.loadouts.ai/loadouts
- Person Enrich: https://personenrich.com
- LeadShark: https://www.leadshark.io
- Apex MCP (LinkedIn module): https://apex.leadshark.io/mcp
- Contact: info@leadshark.io